As the VP of Marketing & UX Design at iCleanse, I play a key role in shaping our brand identity and user experience strategy. I oversee the development and execution of marketing initiatives that drive engagement and revenue, while ensuring that our digital touchpoints—like our website and app—deliver seamless, intuitive user experiences. I collaborate with cross-functional teams to align our marketing efforts with strong UX principles, leading projects such as brand overhauls, product launches, and user interface enhancements. My goal is to drive growth through innovative design and strategic marketing.